Ten Best Self-Publishing Tips

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Ten Best Self-publishing Tips – D.C. Lozar

I’ll start by saying that I discovered these pearls through a good deal of trial and error, and I’m publishing them in hopes of streamlining my fellow author’s journey. Solid ground tends to crumble if you stand on it too long. This is what worked for me this year, but it will change. Let me know if you have something to add or thoughts on the list. I hope this helps.

Writers are dreamers who adapt.

  1. Design a Cover in Your Mind. A great cover can inspire your imagination and provide validation for what you’re doing. Also, your reader will never know what a wonderful storyteller you are if you can’t hook them with some eye-candy. Now, here’s the hard part – Don’t buy the cover until the book’s done. Visualization is a powerful tool, but stories have a way of mutating. You don’t want to put a romance cover on your groundbreaking murder/mystery.
    • Design your own – DYI – if you go to iStock or Shutterstock, you can find some fantastic images and Amazon’s self-publishing programs will help transform them into respectable covers.
    • You can buy one for about $50 from GoOnWrite or several other sites.
    • For a custom made cover (well-worth it) I would suggest –ExtendedImagery.
  2. Edit. I’d like to say editing goes without saying, but it doesn’t. Even when you think you’re done, you’re not. Then, when you’re sick of it, you’re not done. When all you want to do is burn the thing and give up on the craft, you’re getting close.
    • Have friends or family read it, read it out loud in the car, run it through a program like grammarly, walk away and come back several weeks later with a fresh set of eyes.
    • You’ve got one chance to hook a reader, and they won’t come back if you’ve put out something with typos or a sloppy plot.
  3. Format. If you upload your document onto Amazon as a word document, it will look fine, but your reader’s eye will quickly pick up on the misaligned paragraphs and indents.
    • For e-books, I think Vellum is one of the best programs – There’s a small learning curve but the end product is very solid and it will generated 5 different formants for your book. They just recently released a print version, and I think it does a stand up job
    • For print books, you may consider trying Bookdesigntemplates. The tutorial that goes along with the template is informative and shows how the computer sees the work we type. In visualizing this, we are better able modify their appearance. I used the crimson template on my e-books for Amazon (just remember to save as a PDF before uploading) and liked having more control over the final product. I found it harder to upload these templates to Ingram Spark and Barnes and Noble for print versions and ended up returning to
  4. ISBN Bowker -$150 – 300. I would suggest buying these early if you’re going to self-publish. You don’t need to use the code until you’re ready, but it’s one less step you have to do later. What I didn’t understand initially was that you need a different ISBN for each of the formats you plan to sell your work under – i.e. one for e-book, print, and audiobook. Also, some publishers will not let you use the same ISBN for your e-book/paperback/hardcover with them as you did with another group – say Barnes & Noble vs. Ingram Spark (You’ll keep getting error messages, or you’ll be told the ISBN is already in use). The work around for me was using different ISBN’s for each group (more cost less hassle). Remember, the ISBN is the information that pops up when your barcode gets scanned so to associate your book with the ISBN on their website you’ll need to know your format, price, and page count. Having an ISBN allows you to sell to bink and mortar stores and libraries. I haven’t found a use for the barcode they sell with the ISBN, but I would suggest buying the ten-pack of ISBN’s for the best price.
  5. Publishing. I started with Amazon Kindle and then moved onto Barnes & Noble Nook, Kobo, iTunes, and finally Ingram Spark. In the future, I’ll try doing it the other way around as Ingram Spark’s prices for author copies are less than B & N. Amazon, as far as I know, makes you pay full price (whatever price you set) for copies of your book (you get some back as “profit” but so do they). Ingram spark publications show up on Amazon – FYI and I’ve found their hardcover and paperback quality to be better than either B & N or Amazon. Ingram also has a wider reach for distribution and allows libraries to see and buy you. I would suggest allowing bookstores and others to send back copies they don’t sell; as it is unlikely they’ll buy a single copy if they can’t return it.
  6. Learn. It’s a slow process, and it takes away from your writing time, but it is important to keep on learning. The Creative Penn (Especially Joanna’s blog) are excellent and inspiring tools. The Alliance of Independent Authors (ALLi) and Kobo writing life are also great resources.
  7. Marketing. This is one of the hardest things for me and, I think, for most authors. I don’t like technology as a whole, and I’m a bit of an introvert so reaching out is a challenge. Still and the same, it is a part of the process, and you may find you’re better at it than you thought.
    • Join Goodreads and participate on discussions and review (actual text review) books you’ve read. This helps to narrow down both authors and readers who share your interests.
    • Start a website and post on a semi regular basis. Try to make your posts useful to others – I’m trying to do more of this and not just self-promotion.
    • Start to develop a mailing list that is independent of groups like Amazon – they do help you get followers (especially when you run giveaways), but they own the names and contacts. To stay in control, you need those names and addresses. I’m starting to learn Mail Chimp, but there are other choices.
    • On amazon, you can run giveaways on books by authors who have readers similar to the one’s you want and have them follow you to join. This helps increase your reach and narrow down your audience. Give away your books in the same way once you have them finished. When you publish your next book, Amazon will send these followers a notice.
    • On Goodreads, you can giveaway your books once you have the physical copies in your hand. At the end of the giveaway, you send copies to the addresses they supply. This helps ensure readers who want your book get it and increases the likelihood they’ll review it. Consider signing and dating the copy for good measure. Amazon shipping boxes that work well for most paperbacks and hardcovers are –
    • Amazon Select. They release e-book versions of your novel for five days for free. This helps to increase your readership. It’s nice to see how many people download copies. May sure the back and front pages of your book have links to your other works or webpage. The downside is they have your title hostage for the next three months and you can’t distribute it with other groups until this period is over (warning: it automatically renews for another three months after you sign up unless you open the file after you’ve joined and say you don’t want to renew). Initially, I thought this was a great deal. Now, I wonder that the number of downloads I’ve had verses the number of actual page reads doesn’t match up i.e., there maybe a lot of bots out there enjoying my digital copies.
    • Amazon and Facebook marketing. If you’re selective in your choices when you decide what keywords you want to promote, I think this does help, but I have not seen a fair exchange in cost vs. sales so not sure it’s worth the money.
  8. Reviews I don’t think I did this one very well. As excited as you are to get your book out there for people to read, take the time make ARC copies, media sheets, set a release date, and put up the reviews you get before the public can read your book. Two useful websites for this were Mid West Book Reviews and Michel Sauret.
    • Research people who may be interested in your book on Goodreads and Amazon by seeing what types of books they’ve reviewed in the past. Reach out to them to see if they would be interested in a free copy – iTunes gives you 250 free e-book codes when you publish with them. You can get a gift e-book copy code from Amazon. ACX for audiobooks offers you 25 free download copies if you request it once you’ve published. Offer codes as incentives for possible reviews.
  9. Audiobook I’ve been happy with ACX. Once you have a published book, you can sign up and associate the book with your account. Then you can put out a short three minute read request and description of the material, the cost you expect to pay per finished hour PFH, and wait for the audition tapes to roll into your account. The level of skill and interest were fantastic. There are those that would suggest doing this process outside of ACX as you do get locked into their contract but I haven’t been disappointed.
  10. Innovate Try not to get locked into one way of doing things.
    • I enjoy short stories and publishing a few of them as individual titles have given me the freedom to experiment with different formats and marketing, things I would have hesitated to do if I only had one title.
    • Experiment with rewriting your story as a stage play or screenplay. Consider serializing it on your blog.
    • Ask your local independent bookstore if they have new author signings. Mysterious Galaxy in my neck of the woods is fantastic about this.

Please note that I’m as new at this as many of you and my tips are what worked for me. Take what you can from it, keep writing, and let me know if you have suggestions. Writers are readers, readers are people, and people do their best when they work together. We are on the cusp of a new age of storytelling, and we have an opportunity to make the future amazing.

If you enjoyed this, please let me know. Make suggestions, follow me at DCLozar.com and join my mailing list for future posts and recommendations. Thank you for your support.

Best wishes,





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The Writer’s Coffeehouse – SoCal


San Diego’s Newest Writer’s Resource.

I recently had the pleasure to attend a gathering of up-and-coming writers and artists organized by Jonathan Maberry. Dubbed the Writer’s Coffeehouse, this group of dedicated storytellers came together to talk candidly about the joys and frustrations of the craft.

As I was not initially planning on writing a summary, I apologize if some of the topics covered at the meeting are missing from the following description.

After initial introductions and establishing that the coffeehouse meetings will occur on the first Sunday of every month (with the exception of next month due to Easter), Jonathan mediated the group.

Topics Covered.

  • Know your audience:
    • Middle grade (8-12 years old) are broken into the younger crowd (Goosebumps at 8-10) and the 10-12 set.
    • Young Adult (12-17 years old) again broken up into (12-15) adventure and first romance, and the (15-17) romance, real world issues, and risk-taking.
    • New Adult (17 and beyond) Sex, drug use, and more mature real world issues.
  • Big advances can hurt first-time authors because they may not sell enough books to earn out the advance. A smaller advance will make the novel look successful to the bean counters and may make a second book deal more likely.
  • There is something called a stepped advance where an author’s advance is staggered based on the number of copies sold – something to consider when negotiating a contract.
  • Social Media, love it or hate it, is unavoidable. Reddit, Google hangouts, Facebook, Twitter, Pinterest, etc.  It’s a necessity in the publishing recipe.
  • Publisher Marketplace is an essential tool for researching agents and their recent deals.
  • Publishing is a business. A good business partnership is built on mutual respect and trust. Work on developing a relationship with people from the writing community and with agents/editors.
  • Try to build up fellow artists. Give positive feedback and constructive advice. There is more than enough room at the top for everyone. Writers should help fellow writers.
  • Cover quotes are great ways to relate to potential readers who may need to have your work vetted by an author they know and like.
  • Send out X-Mas cards: Understand and respect all the people who make a published story happen. Remember who they are and how important they are in making your story a success.
  • Comic books are another format, and audience, that boost your platform, but the dynamics of publishing are different.
  • Pen names – There was a variety of opinions, but the consensus was it is hard enough to get your message out there. Don’t make it harder on yourself. Use your real name. You’re creating a brand with your name: stand behind it.
  • When you do send your work out, it should be in Word format.
  • Jonathan’s technique for short stories is to write the ending first and work backward.
  • Interview, blog, and promote other writers.
  • Writer’s block is a fallacy.
    • It can mean you’ve taken the wrong path with a story. Back up and start down a different path.
    • Try a different angle or perspective/point of view.
    • Write a more interesting part of the story and then come back to the place you got bogged down.
    • Don’t obsess about writing it well the first time – just write it. Real writing occurs with the edits and revisions.

I’m sure I missed a number of key points, but I was honestly engrossed in the discussion and the pure energy of the meeting and forgot to take detailed notes. Everyone had suggestions, advice, and personal stories to share. I had a wonderful time and hope to attend many more sessions.

Thank you, Jonathan Maberry, Keith Strunk, The Mysterious Galaxy Book Store, and all of you who contributed to this dynamic event. Bravo!

D.C. Lozar

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