Ten Best Self-Publishing Tips

portrait of funny man

Ten Best Self-publishing Tips – D.C. Lozar

I’ll start by saying that I discovered these pearls through a good deal of trial and error, and I’m publishing them in hopes of streamlining my fellow author’s journey. Solid ground tends to crumble if you stand on it too long. This is what worked for me this year, but it will change. Let me know if you have something to add or thoughts on the list. I hope this helps.

Writers are dreamers who adapt.

  1. Design a Cover in Your Mind. A great cover can inspire your imagination and provide validation for what you’re doing. Also, your reader will never know what a wonderful storyteller you are if you can’t hook them with some eye-candy. Now, here’s the hard part – Don’t buy the cover until the book’s done. Visualization is a powerful tool, but stories have a way of mutating. You don’t want to put a romance cover on your groundbreaking murder/mystery.
    • Design your own – DYI – if you go to iStock or Shutterstock, you can find some fantastic images and Amazon’s self-publishing programs will help transform them into respectable covers.
    • You can buy one for about $50 from GoOnWrite or several other sites.
    • For a custom made cover (well-worth it) I would suggest –ExtendedImagery.
  2. Edit. I’d like to say editing goes without saying, but it doesn’t. Even when you think you’re done, you’re not. Then, when you’re sick of it, you’re not done. When all you want to do is burn the thing and give up on the craft, you’re getting close.
    • Have friends or family read it, read it out loud in the car, run it through a program like grammarly, walk away and come back several weeks later with a fresh set of eyes.
    • You’ve got one chance to hook a reader, and they won’t come back if you’ve put out something with typos or a sloppy plot.
  3. Format. If you upload your document onto Amazon as a word document, it will look fine, but your reader’s eye will quickly pick up on the misaligned paragraphs and indents.
    • For e-books, I think Vellum is one of the best programs – There’s a small learning curve but the end product is very solid and it will generated 5 different formants for your book. They just recently released a print version, and I think it does a stand up job
    • For print books, you may consider trying Bookdesigntemplates. The tutorial that goes along with the template is informative and shows how the computer sees the work we type. In visualizing this, we are better able modify their appearance. I used the crimson template on my e-books for Amazon (just remember to save as a PDF before uploading) and liked having more control over the final product. I found it harder to upload these templates to Ingram Spark and Barnes and Noble for print versions and ended up returning to
  4. ISBN Bowker -$150 – 300. I would suggest buying these early if you’re going to self-publish. You don’t need to use the code until you’re ready, but it’s one less step you have to do later. What I didn’t understand initially was that you need a different ISBN for each of the formats you plan to sell your work under – i.e. one for e-book, print, and audiobook. Also, some publishers will not let you use the same ISBN for your e-book/paperback/hardcover with them as you did with another group – say Barnes & Noble vs. Ingram Spark (You’ll keep getting error messages, or you’ll be told the ISBN is already in use). The work around for me was using different ISBN’s for each group (more cost less hassle). Remember, the ISBN is the information that pops up when your barcode gets scanned so to associate your book with the ISBN on their website you’ll need to know your format, price, and page count. Having an ISBN allows you to sell to bink and mortar stores and libraries. I haven’t found a use for the barcode they sell with the ISBN, but I would suggest buying the ten-pack of ISBN’s for the best price.
  5. Publishing. I started with Amazon Kindle and then moved onto Barnes & Noble Nook, Kobo, iTunes, and finally Ingram Spark. In the future, I’ll try doing it the other way around as Ingram Spark’s prices for author copies are less than B & N. Amazon, as far as I know, makes you pay full price (whatever price you set) for copies of your book (you get some back as “profit” but so do they). Ingram spark publications show up on Amazon – FYI and I’ve found their hardcover and paperback quality to be better than either B & N or Amazon. Ingram also has a wider reach for distribution and allows libraries to see and buy you. I would suggest allowing bookstores and others to send back copies they don’t sell; as it is unlikely they’ll buy a single copy if they can’t return it.
  6. Learn. It’s a slow process, and it takes away from your writing time, but it is important to keep on learning. The Creative Penn (Especially Joanna’s blog) are excellent and inspiring tools. The Alliance of Independent Authors (ALLi) and Kobo writing life are also great resources.
  7. Marketing. This is one of the hardest things for me and, I think, for most authors. I don’t like technology as a whole, and I’m a bit of an introvert so reaching out is a challenge. Still and the same, it is a part of the process, and you may find you’re better at it than you thought.
    • Join Goodreads and participate on discussions and review (actual text review) books you’ve read. This helps to narrow down both authors and readers who share your interests.
    • Start a website and post on a semi regular basis. Try to make your posts useful to others – I’m trying to do more of this and not just self-promotion.
    • Start to develop a mailing list that is independent of groups like Amazon – they do help you get followers (especially when you run giveaways), but they own the names and contacts. To stay in control, you need those names and addresses. I’m starting to learn Mail Chimp, but there are other choices.
    • On amazon, you can run giveaways on books by authors who have readers similar to the one’s you want and have them follow you to join. This helps increase your reach and narrow down your audience. Give away your books in the same way once you have them finished. When you publish your next book, Amazon will send these followers a notice.
    • On Goodreads, you can giveaway your books once you have the physical copies in your hand. At the end of the giveaway, you send copies to the addresses they supply. This helps ensure readers who want your book get it and increases the likelihood they’ll review it. Consider signing and dating the copy for good measure. Amazon shipping boxes that work well for most paperbacks and hardcovers are –
    • Amazon Select. They release e-book versions of your novel for five days for free. This helps to increase your readership. It’s nice to see how many people download copies. May sure the back and front pages of your book have links to your other works or webpage. The downside is they have your title hostage for the next three months and you can’t distribute it with other groups until this period is over (warning: it automatically renews for another three months after you sign up unless you open the file after you’ve joined and say you don’t want to renew). Initially, I thought this was a great deal. Now, I wonder that the number of downloads I’ve had verses the number of actual page reads doesn’t match up i.e., there maybe a lot of bots out there enjoying my digital copies.
    • Amazon and Facebook marketing. If you’re selective in your choices when you decide what keywords you want to promote, I think this does help, but I have not seen a fair exchange in cost vs. sales so not sure it’s worth the money.
  8. Reviews I don’t think I did this one very well. As excited as you are to get your book out there for people to read, take the time make ARC copies, media sheets, set a release date, and put up the reviews you get before the public can read your book. Two useful websites for this were Mid West Book Reviews and Michel Sauret.
    • Research people who may be interested in your book on Goodreads and Amazon by seeing what types of books they’ve reviewed in the past. Reach out to them to see if they would be interested in a free copy – iTunes gives you 250 free e-book codes when you publish with them. You can get a gift e-book copy code from Amazon. ACX for audiobooks offers you 25 free download copies if you request it once you’ve published. Offer codes as incentives for possible reviews.
  9. Audiobook I’ve been happy with ACX. Once you have a published book, you can sign up and associate the book with your account. Then you can put out a short three minute read request and description of the material, the cost you expect to pay per finished hour PFH, and wait for the audition tapes to roll into your account. The level of skill and interest were fantastic. There are those that would suggest doing this process outside of ACX as you do get locked into their contract but I haven’t been disappointed.
  10. Innovate Try not to get locked into one way of doing things.
    • I enjoy short stories and publishing a few of them as individual titles have given me the freedom to experiment with different formats and marketing, things I would have hesitated to do if I only had one title.
    • Experiment with rewriting your story as a stage play or screenplay. Consider serializing it on your blog.
    • Ask your local independent bookstore if they have new author signings. Mysterious Galaxy in my neck of the woods is fantastic about this.

Please note that I’m as new at this as many of you and my tips are what worked for me. Take what you can from it, keep writing, and let me know if you have suggestions. Writers are readers, readers are people, and people do their best when they work together. We are on the cusp of a new age of storytelling, and we have an opportunity to make the future amazing.

If you enjoyed this, please let me know. Make suggestions, follow me at DCLozar.com and join my mailing list for future posts and recommendations. Thank you for your support.

Best wishes,





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Weirdbook #36 has just been released.  I was lucky enough to have an early look at some of the amazing stories inside, and this is a fantastic issue! Kindle is live and print is moments away.

Weirdbook #36 Cover

My first time as a cover author – Thank you Doug and Wildside Press.

Keep this groundbreaking magazine alive and well –

Buy a copy today. Tell everyone you know. Weirdbook is here to stay.

Paperback Giveaway – CyberWeird Stories

Here’s a wonderful opportunity to get a free paperback copy of CyberWeird Stories with free shipping to your home.  Seven books in all are being offered. Sign up to win.



Exciting News!

Alexander Doddy has finish narrating the book, and his rendition is amazing. I can’t wait for everyone to hear it. ACX is reviewing it now, and I’ll let you know as soon as it’s approved.  Stay tuned.

H.P. Lovecraft Giveaway

Lovecraft Giveaway pdf smaller

H.P. Lovecraft was a master storyteller and creator. As an enormous fan, I hope this hardcover giveaway of a collection of his greatest works inspires other writers and takes readers to unimagined places. As a bonus for the confirmed winner, send me a message through Facebook or Goodreads to receive a free Amazon gift e-copy of CyberWeird Stories. Enter to win – https://giveaway.amazon.com/p/80cc8229f3ace2d6

Andy Weir – The Author who wrote The Martian – is speaking at the Fleet Science Center in San Diego – Don’t miss it! Besides The Martian, he wrote a short fan fiction set in Ernest Cline’s Ready Player One universe called Lacero.


The short was included in later prints and is not to be missed as it adds a very interesting plot twist as well as providing some commentary on how the virtual reality pendulum can swing too far and end up hurting the real world. Again, an exiting event with tickets still available.   I was lucky enough to get my hands on an ARC copy of Artemis at Comic Con 2017 with a release date in Nov..  It’s an amazing read!  Pre-order it now.  If your around San Diego, come see a Californian author whose 2nd book is bond to be on screen in no time!

Giveaways and Reviews

Congratulations to the 10 winners of Goodreads giveaway who will receive the first 10 signed and dated copies of the limited one hundred I plan to distribute.  The giveaway was amazing and having 555 readers request a copy of CyberWeird Stories was inspiring. Thank you for your interest and support. I am running similar giveaways for e-book and unsigned copies of both my short stories and the complete collection on Amazon – Search for Giveaways and D.C. Lozar.


In other news, I want to thank Book Review Village and William Bitner, Jr. for the fantastic five star review they gave CyberWeird Stories.  His site and reviews are an amazing resource for enthusiastic readers and well worth a visit.


I finished reading “Cyberweird Stories: A Contagious Collection of Short Stories and Poems” by D.C. Lozar yesterday, but needed a day to travel back to reality before I sat down and wrote a review. I want to first say thank you to D.C. Lozar for gifting me an e-copy of this book. Thank you Dave, it was quite an experience. This is a collection of 23 short stories and a few poems. While the cyberpunk theme is pretty apparent in most of the stories, there are many layers to some of the other stories, where no emotion is safe or left untouched. D.C. touches on every emotion and beyond, especially in the poems in this book. Some of the stories were on the edge of Lovecraftian. Surrealism played a big part in many of the stories…so much so that I had to take a break after reading one story before starting another. The perspective and imagery in the stories were unique and multi-layered. I think the thing I like the most about this read is that is did not follow the rules of the genre, at least that’s my take on it. We would go from the most surreal story to a poem about 9/11 with such emotion and introspection. I also noticed that, and I’m not sure if it was intentional, that the color green played a big part in many of the stories. From taste, touch and smell there were greens, emeralds, jades and mints in eye color, landscapes and aromas. There is much to take from this read if you just allow yourself to let go, and be there for the mind blast journey that D.C will take you on. I look forward to reading more of D.C. Lozar and highly recommend this read to anyone who wants an intelligent, mindful and well throughout piece of wordsmithing. It’s fun to imagine where D.C. live in him imagination, it must be so much fun there!

Synopsis (from back cover): A collection of weird short stories that vivisect the concepts of transhumanism, steampunk, and cyberpunk in worlds that have evolved from our quest for immortality and innovation. From robots with contagious diseases to space explorers who stumble upon the birthplace of the Cthulhu, these stories twist preconceptions around the twin spindles of horror and science fiction to weave plots that will make you feel like you’ve just picked up a pulp fiction magazine from the 1920’s published in the 21st century.

CyberWeird Stories


The audiobook is being reordered by Alexander Daddy, and I’ve heard his narration of the first story and was amazed. We’re all in for a treat. His characterization and timing are impeccable. I’ll let you know as soon as I release it which should be in early August.

I’m working finishing the format and copyediting for a hardcover version and this will be available through Barnes & Noble in the coming weeks. I’m also releasing a 2nd edition copy of the print book on Ingram spark, but the first edition is still available through Amazon.

Once again, thanks to everyone for your support and enthusiasm.

Keep it weird,


CyberWeird First Print Signed Goodreads Giveaway – Good Luck

Goodreads Book Giveaway

Cyberweird Stories by D.C. Lozar

Cyberweird Stories

by D.C. Lozar

Giveaway ends July 16, 2017.

See the giveaway details
at Goodreads.

Enter Giveaway


CyberWeird Stories

CyberWeird Stories is finally finished. The cover is amazing and I couldn’t be happier with the fantastic stories inside. Available in e-book and print with the audiobook due to be released in late July. Thanks to everyone for your encouragement and support. The long wait is over just in time for your summer reading.

A boy bends down to examine a tiny bug on the cement. It has too many legs, mean pinchers, and its black shell glints metallically in the afternoon sun. Fascinated, he pokes at the wriggling creature with a twig and waves over his friends. A crowd approaches, but the bug is gone. Frantic, the boy slaps at his sleeves, runs his fingers through his hair, searching for the little monster that he knows has somehow gotten under his skin.

These stories are like that.

In the past, science fiction and horror writers were philosophic soothsayers who warned the public about scenarios that wouldn’t appear for decades. Now, the impossible happens the day after we think of it.

Nursing homes run by robots, androids that contract cancer, criminals sentenced to virtually experience their crimes as if they where the victims, printed people, children trapped in neo-ghost-cities were the adults have disappeared, and a space explorer who finds the homeland of H.P. Lovecraft’s Cthulhu.

These are just a few of the fascinating stories you’ll find wriggling across these pages.

Just be careful they don’t get under your skin.

The New War

I’ve been busy editing a collection of short stories I hope to put out in June or July 2017 – I’m making cuts, fine-tuning and rearranging some previously published pieces, and writing a few new ones – The working title is Cyberweird Stories.

For this post, I thought I’d share a poem I wrote the day after the twin towers were hit.

Towers of Light in Lower Manhattan

The New War

By D.C. Lozar

Shadows unseen attacked at first light.

We bled but knew not whom to fight.

The year was two thousand and one.

Our golden age of innocence was done.

Misled arrows directed by hate

Opened the door to our new fate.

Blazing flames engulfed twin towers,

Symbols of freedom’s united powers.

A third blameless missile deepened our pain.

What was all this death meant to gain?

America looked to the thorn in its side

And found a wound gaping wide.

Mothers and Fathers would come home no more,

Full family circles now made poor.

Eyes open wide, mouths drawn tight,

Even our children knew all was not right.

Evil has raised its cowardly head.

Tears fill our eyes as we bury the dead.

One is too many, two too much.

Loved ones never again to touch.

The fourth guiltless bullet dropped to the ground,

Disarmed by heroes newly found.

Our Nation’s strength is suddenly clear.

Men and Women bound together against their fear.

We are one people, one hand, one fist.

They went for our heart, and by God, they missed.

Stand with your brother, your neighbor, your friend.

This is the message we will send.

As a family rocked by sorrow,

We swear to make a new tomorrow

Where faceless promoters of worldly terror

Will know just how much we care.

A war we declare on a group unknown.

They will pay dearly as we set the tone.

We pledge to find and destroy all that is dark.

We will not forget this searing mark.

Those who would keep shadows hidden from sight

Will find us eager and ready to fight.

No longer will there be safety in hate.

Evil and terror we will eliminate.

We will look past color, culture, and prayer.

Each life we will examine with precious care.

But if terror is the basis of your belief,

You will feel the full fury of our grief.

Nations will unite at last,

Leaving behind their troubled past.

Call to your neighbors and hold their hand.

This world is everyone’s home, life, and land.

Shadows at first light were aimed at our hearts

Only to find that we are more than our parts

September 11, two thousand and one,

The New War has just begun.